SHOP ‘n SAVE Evolves Brand with New Campaign Placing the Customer in the Spotlight
Grocery Retailer Revives ‘Just Right’ Tagline by Showcasing Commitment to Core Customers and Community
New Stanton, Pa., May 2, 2018 – SHOP ‘n SAVE®, the independently owned and operated grocery retailer with more than 90 stores in Western Pennsylvania, Maryland, New York, Ohio and West Virginia, has launched its new, consumer-centric advertising campaign. A light-hearted, natural evolution of the grocer’s longtime tagline, Just Right, the brand new campaign, which will extend from now through the remainder of 2018, goes beyond showcasing competitive prices and puts the SHOP ‘n SAVE customer in the spotlight.
Whether customers are bustling through the aisles balancing a full cart of groceries or tackling an afternoon errand with a screaming, cookie-crazed child, each piece of the campaign explores the quirky truths and natural human instincts of grocery shopping. By accentuating these all-too-recognizable actions, SHOP ‘n SAVE demonstrates its strong understanding of customers’ needs, and displays its dedication to providing a convenient, positive experience for each and every shopper.
“This campaign comes at a time when we’re evolving our brand to showcase who we really are and what we’re able to offer our customers,” said Bill Lipsky, Vice President, SHOP ‘n SAVE Merchandising, East Region. “This new marketing approach, which brings some levity and a human element to the surface, will breathe new life into our Just Right positioning. We’ll continue to showcase our competitive prices, but we’ll also emphasize our incredible value and wide range of services, all in a very relatable manner.”
The campaign will include a full collection of new TV spots, radio segments, digital marketing and social media activations that highlight SHOP ‘n SAVE’s well-rounded array of one-stop-shop offerings, including full-service deli, bakery, meat and floral departments. In addition to the grocer’s well-known name brand product offerings, spots will feature SHOP ‘n SAVE’s private label brands, Essential Everyday® and Wild Harvest®.
About SHOP ‘n SAVE:
There are more than 100 independently owned and operated SHOP ‘n SAVE stores in Eastern Ohio, Maryland, New York, Ohio, Virginia and West Virginia. SHOP ‘n SAVE offers customers everyday low prices on name brand and private label products. For more information, visit www.shopnsavefood.com.